GIVET Expands Online Presence: NOVELLISTA, KORIKA, and Saffee Now Available on Alza.cz
GIVET continues to strengthen its position in the Czech beauty market. Three of its leading brands – NOVELLISTA, KORIKA, and Saffee– are now available on Alza.cz, one of the largest e-commerce platforms in Central Europe.
This new partnership reflects GIVET’s strategy to make its portfolio more accessible to customers through trusted online channels. By joining Alza.cz, the brands gain visibility among millions of Czech consumers and reinforce GIVET’s focus on expanding digital retail partnerships across key markets.
According to Martin Vrána, CEO of GIVET, the listing marks another step toward connecting strong beauty brands with new audiences:
“Our goal is to build brands that combine quality, innovation, and accessibility. Alza.cz is a natural partner for this mission, offering an excellent platform for customers who value convenience and verified products.”
About the Brands
NOVELLISTA
NOVELLISTA brings a new dimension to perfumery with compositions inspired by literature and storytelling. Each fragrance represents a chapter of creativity, combining premium quality with emotional depth. The brand’s collections, crafted in France, connect art and scent in a modern European way.
KORIKA
KORIKA combines the heritage of Korean skincare with advanced dermocosmetic technology. Known for its fusion of high-performance ingredients and gentle care, KORIKA offers effective routines inspired by K-beauty traditions, adapted to European consumers.
Saffee
Saffee focuses on visible skin results through dermocosmetic formulations that combine natural extracts with clinically tested actives. The brand’s minimalist approach and transparent communication have earned it strong recognition among customers seeking effective, honest skincare.