GIVET launches new KORIKA campaign across CZ and PL
GIVET has launched a new campaign for its skincare brand KORIKA, running from October 15 to 23, 2025, across the Czech Republic and Poland. The campaign highlights KORIKA’s Korean heritage, combining the purity of traditional skincare rituals with the innovation of modern beauty technology.
KORIKA Heritage Campaign
The new activation showcases authentic Korean-inspired skincare routines that merge time-tested natural ingredients with advanced formulations. Through refined visuals and storytelling, the campaign celebrates the philosophy of balance, harmony, and self-care rooted in Korean beauty culture.
The campaign runs across digital channels, retail media, and social collaborations, building visibility during the key pre-holiday period and reinforcing KORIKA’s position as a trusted skincare brand for radiant and healthy skin.
“KORIKA has always stood for the fusion of tradition and innovation,” says Alena Ďurčanová, Brand Manager for KORIKA. “This campaign brings that idea to life, reminding customers that true beauty begins with mindful self-care and respect for heritage.”
Marek Somol, Head of Marketing at GIVET, adds:
“Our mission is to connect the essence of each brand with meaningful storytelling. With KORIKA, that means celebrating Korean beauty heritage while supporting our retail partners through high-performing, insight-driven campaigns.”
This campaign represents another milestone in GIVET’s strategy to unite creativity and performance, supporting retail partners and enhancing brand presence across European markets.