GIVET launches new NOVELLISTA campaign across CZ and PL
GIVET has launched a new multi-market campaign for its fragrance brand NOVELLISTA, running from October to November 2025. The activation connects White Edition and Black Edition, two distinct collections celebrating fragrance as a form of storytelling and self-expression.
The campaign combines digital media and influencer collaborations across Czechia and Poland, featuring creators such as Annajermanov, Veronikamrl, Pavlinajagrova, Freakery, Natalia Akuma and Aga Sava.
Developed as part of GIVET’s ongoing partner support program, the campaign focuses on driving visibility and conversion by bringing new audiences to retail and strengthening NOVELLISTA’s position during the key pre-Christmas season.
“With NOVELLISTA, we translate emotion and narrative into fragrance. This campaign builds awareness but also performance, designed to deliver measurable results for our retail partners,” says Táňa Szilágyi, Brand Manager for NOVELLISTA.
Marek Somol, Head of Marketing at GIVET, adds: “Supporting our brands through multi-market campaigns is part of how we help partners grow. Every campaign we launch is built on insight, creativity, and clear business goals.”
The campaign marks another step in GIVET’s strategy to combine creativity with performance, strengthening the presence of its brands and retail partners across European markets.