Who We Are

Founded in Italy on March 14, 2022, GIVET is a B2B house of beauty brands. We create, develop, and scale cosmetic brands that perform, pairing market insight with hands-on design to keep every brand relevant and fresh across packaging, campaigns, and retail assets.

Our portfolio includes eight brands: NOVELLISTA, KORIKA, ICONIQUE Professional, Saffee, MEDIBLANC, BrushArt, NOBEA, and SKINSOO. With presence in 27 countries, 6M+ products sold, and 600+ SKUs, we deliver multi-category innovation that helps partners grow.

Fast Facts

• 8 Love Brands
• 27+ Markets Served
• 6M+ Products Sold
• 600+ Active Products
• 80+ Employees
• 80+ Suppliers

How We Operate

GIVET is a B2B house of beauty brands. We build, scale, and elevate brands with insight-driven strategy and agile execution. Our focus spans brand creation, go-to-market, and marketing support that helps products resonate with consumers and drive growth for our partners. With 6M+ products sold across 27 markets and 600+ SKUs, we combine proven bestsellers with ongoing innovation.

We work hands-on with design. From concepts and packaging to identity refreshes and campaign assets, our teams keep each brand relevant and fresh across channels.

For formulation, manufacturing, and packaging, we collaborate with 87 trusted suppliers in 13 countries, covering skincare, haircare, oral care, fragrance, and makeup.

Our logistics specialists coordinate inventory, fulfillment, and distribution with certified partners to ensure smooth delivery across Europe.

This hybrid model gives retailers ready-to-scale brands, multi-category expertise, and tailored commercial and marketing support from planning to execution.