Who We Are
Founded on March 14, 2022, in Italy, GIVET is a B2B beauty house of brands specializing in creating timeless, innovative, and scalable cosmetic solutions.
Our portfolio includes seven iconic brands: KORIKA, ICONIQUE Professional, Saffee, MEDIBLANC, BrushArt, and NOBEA. Acquired in 2023 through a strategic partnership with Notino, the majority of these brands represent GIVET’s dedication to innovation and adaptability. NOVELLISTA, acquired in 2024, further expanded our portfolio, reflecting GIVET’s commitment to category diversification and growth.
With market presence in 27 countries and over 1.5 million products sold in 2024, GIVET delivers unparalleled expertise in multi-category beauty innovation.
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- GIVET Christmas party 2024
Fast Facts
- 7+ brands
- 27 countries with market presence
- 1.5 million+ products sold in 2024
- 500+ unique products in our portfolio
- 80+ employees across 2 offices in Brno & Prague
- 80+ suppliers
How We Operate
At GIVET, we specialize in building, scaling, and elevating beauty brands, combining deep market insights with agile execution. As a B2B house of brands, we focus on brand creation, go-to-market strategy, and full-spectrum marketing support, ensuring our products resonate with consumers and drive business success for our partners.
While we develop product concepts and define packaging design in-house, we collaborate with trusted external partners for product formulation, manufacturing, and packaging production—working with 87 suppliers across 13 countries to ensure top-tier quality and innovation. Our global supplier network spans China, South Korea, Germany, Turkey, Italy, Czech Republic, Austria, Belgium, Sweden, Poland, Denmark, Bulgaria, and Malta, covering skincare, haircare, oral care, fragrance, and makeup.
At the same time, we manage our own logistics operations and warehouse, allowing us to maintain control over inventory, fulfillment, and distribution efficiency while ensuring seamless execution across European markets.
Through this hybrid model, we provide our retail partners with ready-to-scale beauty brands, multi-category expertise, and tailored retail support. By balancing strategic brand development with operational excellence, GIVET ensures rapid innovation, seamless execution, and long-term growth across global markets.
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