GIVET Reports Strong H1 2025 Results with 550,000+ Products Sold Across 27 Markets

Turin, August 2025. GIVET, a B2B beauty house of brands, reports a successful first half of 2025 with more than 550,000 products sold across its multi-brand portfolio. The company recorded 22% year-over-year growth in total volume, driven by multi-category performance, international expansion, and brand development initiatives

Category and market overview

Segments performance, H1 2025:

  • Skin care: 32%
  • Fragrances: 27%
  • Hair care: 16%
  • Makeup: 14%
  • Oral care: 9%
  • Others: 2%

Strongest markets:

  • Poland

  • Czech Republic

  • Slovakia

  • Hungary

  • Romania

Brand growth and development

ICONIQUE Professional completed a comprehensive rebrand and became GIVET’s fastest-growing brand in H1 2025. Its H1 cross-market campaign reached 5.4 million consumers and set a new benchmark for brand activations.

Saffee entered a new phase with the rollout of its rebranding, introducing refreshed product lines and communication to strengthen its standing in dermocosmetics. The rollout continues in H2.

KORIKA completed repackaging to sharpen brand presentation and support retail performance.

Commercial highlights

Top brands by revenue in H1

KORIKA 

NOVELLISTA

ICONIQUE Professional was the fastest-growing brand

 

“Behind every number is the work of our teams and partners. Your drive keeps GIVET moving forward and proves that our model works. In the second half we will continue scaling our brands, build on SKINSOO’s July launch, and launch I/ME. Our priority is acquiring new direct retail and e-commerce partners across Europe, while deepening the relationships we already have. I am excited about what we will achieve together. There is much more to come,” said Martin Vrána, CEO of GIVET.

 

About GIVET
Founded in 2022, GIVET is a European B2B house of beauty brands. With operations in 27 countries and a portfolio that includes NOVELLISTA, KORIKA, ICONIQUE Professional, SKINSOO, MEDIBLANC, Saffee, BrushArt, and NOBEA, GIVET combines speed, insight, and operational agility to scale high-quality personal care solutions across Europe.

Media contact
press@givet.it 
www.givet.it