ICONIQUE Professional Launches Largest Media Campaign to Date
May 2025, GIVET launched its most extensive media campaign to date for ICONIQUE Professional, now live across Poland and the Czech Republic. This strategic activation follows the successful relaunch of the brand in January 2025 and reflects GIVET’s continued investment in building strong consumer-facing brands across key European markets.
Since relaunch, ICONIQUE Professional has sold over 25,000 products, demonstrating strong market demand and growing relevance in the professional hair care segment. The new campaign builds on this momentum, bringing the brand to a wider audience through a high-impact mix of television, digital platforms, and in-store visibility.
The creative direction of the campaign reinforces ICONIQUE’s positioning: professional-grade performance, accessible pricing, and empowering beauty that resonates with women across all walks of life. With its distinctive visual identity and message, the campaign aims to strengthen ICONIQUE’s awareness and accelerate its growth in Central Europe.
About ICONIQUE Professional
ICONIQUE Professional’s goal is to offer professional hair care at an affordable price for all women.
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