Saffee Launches First Products Under New Brand Identity
GIVET is proud to announce the launch of the first two products from the newly rebranded Saffee, marking the beginning of a full portfolio transformation for one of our core dermocosmetic brands.
Now available to customers are:
- LiftUp Anti-aging UV Protection Fluid SPF 50 - developed for mature skin
- SensiDerm Soothing UV Protection Fluid SPF 50 – ideal solution for dry & sensitive skin
These two products are the first step in Saffee’s full rebranding rollout, which includes a renewed visual identity, modernized packaging, and next-generation formulations that reflect the brand’s evolution.
With its rebrand, Saffee enters a new era as a professional dermo skincare line that prioritizes:
- Transparency – honest info about active ingredients and their effects
- Efficacy – high concentration of actives, clinically proven results
- Value – dermo-grade quality at an accessible price
The relaunch also introduces Saffee’s new brand claim:
“NOTHING TO HIDE”
A bold and simple statement of trust, transparency, and skincare without compromise.
The full updated portfolio will continue to launch throughout 2025.
About Saffee
Saffee is a modern dermocosmetic brand developed by GIVET. Its formulas combine powerful natural extracts with clinically proven active ingredients to provide effective yet gentle care and deliver visible skincare results.